- How to work with contact data - Social selling as their best lead-generator - The extreme advantage of being a data-focused company - And much more...💡
- Event-led as main GTM strategy - Small exclusive events vs. big conferences - How you maximize your value from events - And much more...
- US vs Europe - Her journey with Chili Piper - Their best lead-generator the last 6 months - What she would tell her younger self - And much more...💡
- Key things to have for a good human success foundation - The biggest difference between the Bay Area and the Nordics - Common mistakes leaders do re. human success - And much more...💡
- Common mistakes companies do re. ABM - The importance of a well-defined ICP - How your competitors "failed customers" can be your best prospects - And much more...💡
- Why you must start using video - Quickchannel's best lead-generator the last six months - Big mistakes teams make when start using video - Choosing the right strategy depending on the size of deals you have - And much more...💡
- Taking inspo as a leader from Formula 1 - The core of their success with sales outbound - Time management hacks - And much more...💡
- Are you speculating or using facts? - That every change needs to be connected to a relevant story - Building a truly collaborative team - Enjoying the ride - And much more...💡
5 SaaS leaders about how you build a strong sales process.
5 SaaS leaders about how you generate more leads.
- What it takes to scale a supply chain - Why you should invest in a viral component in your product - Sleep - That you can't control what happens, but how you react - And much more...💡
- The importance of focus - Why references and outbound is a great combo - Building in scalability in all part of your operations - And much more...💡
- Creating a positive commercial team culture - Why 50% inbound and 50% outbound is a great mix - What's the most important things in a great sales process - And much more...💡
- How you successfully scale a team - Why you should create a simple GTM playbook - Fail fast - And much more...💡
- Why you should find your favourite competitor - Community-led growth - The first 3 things Mads would do re. the sales process if he would start a new startup - How you should leverage your network when doing outreach - And much more...💡
- Why you must use video - Why the future of marketing is higher and higher frequency - Building the product they self needed - Storykit's best marketing channels - And much more...💡
- How you go from 1 to 650 people - Getting to the bottom of why your customers should care about you - Leadership - The best way to do outreach - And much more...💡
- How they won Shazam as their first big customer - 5 essential steps to get world-class brands as customers - The most important things for a strong enterprise Go-to-Market strategy - And much more...💡
- Why the video is the future - The importance of entertainment - Finding a pain → solve the pain → build a relationship - Ikigai - And much more...💡
- The 3 most important things to think of when selling to enterprises - Going global right away - Try "everything" to find the right channel for you - Why you should reuse content - And much more...💡
- How to successfully internationalize your company - His journey as an entrepreneur - Enterprise sales - Selecting your ICP very carefully - And much more...💡
- Leadership - Career tips - How to be a modern employer - Why trust is the most important thing connected to GTM - And much more...💡
- Going through the journey of your ideal customer persona before thinking about growth - What to do when you feel imposter syndrome - Why honesty towards yourself is the hardest thing about GTM - How the startup world is changing rapidly - And much more...💡
- How to position your product successfully - Go-to-market strategy - Building brand as a SaaS company - Time spent in preparation is always time saved in execution - And much more...💡
- Equity compensation - Review pages as their strongest lead channel - The number of calls as the #1 important sales step - The problem with taxation on equity incentives - And much more...💡
- Customer obsession - Some of the worst things he's been through as an entrepreneur - Virpal's faith: Sikhism - The power of "saying as it is" - And much more...💡
- How they use SEO to get more leads - The topic of Tine's choice: Being a mother and a founder - Her best Go-to-Market-strategies - Some "must read" books - And much more...💡
- How to really nail your Go-to-Market strategy - The big hole in the market they saw - AI - The importance of not being afraid of taking decisions - And much more... 💡
- The 5 most critical steps in Go-to-Market - How to adress culture differences when merging two companies - Why Tim Cook is his biggest role model - And much more...💡
- Fraud in combination with AI and what type of fraud we'll see more of soon. - The importance of working hard over a long time - To search for an ideal customer that already has your solution "with a duck tape" in place - And much more...💡
- How you can 10x your conversion - Scalable business models - Role models - The importance of focus on one thing - And much more...💡
- Partner sales - The importance of first trial and error and then laser-focus - Why you should articulate your problems out loud - And much more...💡
- AI - How they built their Go-to-Market strategy - Outreach - And much more... 💡
- How to build a good workplace - How to find Product-Market-Fit - Go-to-Market deep dive - And much more...
- Recruitment - Education - The wrong type of VC-growth - Scaling a SaaS company in the right way - And much more...
- AI and privacy - The need for regulations - Big mistakes - Finding product-market-fit - And much more... 💡
- Brutal mistakes - Lots of laughter - GTM strategy with: ICP → the "exciting stuff" → the "boring stuff" → big scaled strategy - Don't try to be unique with your main KPIs → just nail the boring and classical ones - And much more... 💡
- How it was working at NASA and laying the foundation of a world changing technology - The importance of really understanding your customers pain points, and then reverse engineer it back to building a successful product - The key cornerstones when your company is going from 0 → €100k, €100k → €1M, and €1M → €10M in ARR. - And much more... 💡
- How to work with data to grow your business - What's the key things to look for when hiring - How you step up your sales game - And much more... 💡
- How to sell to the public sector - AI - Sales forecasting - And much more... 💡
- Finding the right ways to fund - Key cornerstone regarding building a strong Go-to-Market machine - Big and costly mistakes - And much more... 💡
- The importance of focusing on things that sparks joy - Boosting your business with AI - Key steps in a strong enterprise sales process - How to create demand generation and a lot of inbound leads in a modern way - And much more... 💡
Change management, huge and costly mistakes, AI, and much more.
Mistakes, building a successful B2B go-to-market machine, the fields they are looking into AI for their business, KPIs, and much more.
The 4-fits framework (of Brian Balfour), how they use AI, what KPIs they prioritize, pricing and much more.
How to become a leader, how to build trust, go from a successful Sales-led strategy to more Marketing-led, and much more.
How to sell to enterprises, the importance of positioning, essential KPIs, powerful go-to-market strategies, big mistakes, and much more.
How to work with delegated leadership, what KPIs that's the most important, big mistakes, business development, and much more.
- How AI will change the work - KPIs - Go-to-market strategies - The importance of a very narrow customer focus - Why building a brand is key - And much more.
- Sales - Go-to-market strategies - Søren's biggest mistakes - And much more
- How most things when being successful come down to consistency - His long passion for AI - His two big mistakes - And much more.
- How to create a strong Go-to-market strategy - Which KPIs that's most important - Big mistakes - Business development - Leadership - And much more.
- How the importance of Why in many different aspects - AI - Big mistakes - Business development - Leadership - And much more.
- AI - Business development - His mistakes - Leadership - And much more.
- How to create a strong Go-to-Market strategy - His biggest mistakes - Business development - Leadership - And much more.
- The importance SMEs play in society - To nail your Why, When and How - Business development - Leadership - And much more.
The importance of thinking "Low-tech" and putting yourself in the everyday work tasks of your customers.
- The importance of trial and error quickly - His learnings from building five different companies - Business development - Leadership - And much more.
- Learning - Business development - Leadership - And much more.
People, leadership, and culture with Lena Hackelöer.
How you bootstrap, GTM strategies advices, big mistake, and a lot more.
Go to market while you're building the product.
Focus on a specific market/customer group.
Storytelling, resilience, leadership, business development, and much more.
The power of vision boards, leadership, business development, and much more.
Finding PMF (Product-Market Fit) is one of the most important things for any early-stage startup to do.
Do you want to know about Strategy? Then this week's episode is for you!
To start with Sales is the absolute fastest way for you, in the beginning, to get feedback.
Changing how we use data + AI in the sales process.
Office-first vs Remote-first, what traits a Head of Sales should have, and much more...
How their positioning in an extremely competitive market (CRM), leadership, culture, and much more.
The change in the fundraising climate, why letting someone go always is a huge failure, and much more.
How he flew from Syria and walked to Sweden, how he secured an investment by using Vaam, and much more.
Excel and modelling, why a narrow ICP is a stellar sales strategy, and much more.
The Swedish dropout whose company is now doing hundreds of millions in revenue.
Solving one of the biggest climate problems of our time
The trainee who became a sales rep and now is the CEO.
The Danish unicorn that quickly is taking Europe by storm🦄
Collaborate seamlessly through their virtual workplace
Release the full potential in people through feedback
The founder of "Spotify for Background Music"
The CEO & co-founder of one of Sweden's hottest SaaS companies
