88. How you succeed as an underdog - Mads Fosselius (Dixa)

Why you should find your favourite competitor.

Listen to Mads Fosselius - CEO & Co-founder of Dixa - in B2B SaaS CEOs!

We discussed why you should find your favourite competitor, Community-led growth, the first 3 things Mads would do re. the sales process if he would start a new startup, why you should leverage your network when doing outreach, and much more.



1:30 - Who is Mads Fosselius?

3:25 - Dixa's elevator pitch.

6:00 - The story of Dixa.

9:40 - External question from from Pontus Bäckman at SEO AI: "Building a large and strong team is often a challenge, what is your best tip for finding and attracting good talent to a growing SaaS start-up?"

12:10 - A topic of Mads' choice: Find your favourite competitor.

17:30 - The core of a great GTM-strategy.

24:40 - The first 3 things Mads would do re. the sales process if he would start a new startup.

29:00 - The best way to do outreach to Mads.

31:20 - His favorite book: Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney.

32:20 - Mads' favourite life motto.

33:50 - The top things he would tell his younger self.

Mads' company Dixa helps you create effortless service experiences for teams and customers that unlock loyalty at scale.

Read more about Dixa on: https://www.dixa.com/

Follow Mads Fosselius on LinkedIn: https://www.linkedin.com/in/madsfosselius/

Music in the episode

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