55. Change management - Thomas Ladefoged (Pixelz)

Several concrete tools how to work with change management!

Thomas Ladefoged, the CEO at Pixelz, in B2B SaaS CEOs.

We're talking about Change management, huge and costly mistakes, AI, and much more.



1:40 - Pixelz' elevator pitch.

2:25 - Who is Thomas Ladefoged?

3:40 - 5 quick ones.

4:20 - The top ways they use AI

8:20 - Top KPIs for Pixelz.

10:50 - Best practices for building a Go-to-Market machine.

13:00 - Big mistake they made with their Go-to-Market strategy.

16:55 - The best way to do outreach to Thomas.

19:20 - The biggest business mistakes he has made - A "rookie mistake" when doing an acquisition.

22:45 - A topic of Thomas's choice - Change management.

30:10 - External question from Beatrice Baltscheffsky at Hypertype: "How do you go about making decisions on whether to build your own AI models that you train versus using Open Source?"

32:20 - Top things Thomas would tell his younger self.

33:25 - Where Pixelz will be in 5 years.

Music in the episode

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