58. How to sell to the public sector - Erik Bergseth (Matilda FoodTech)

How you sell to the public sector.

Erik Bergseth, the CEO at Matilda FoodTech, in B2B SaaS CEOs.

We're talking about how to sell to the public sector, AI, sales forecasting, and much more.



1:25 - Matilda FoodTech's elevator pitch.

2:15 - Who is Erik Bergseth?

3:40 - 5 quick ones.

4:20 - The top ways Matilda FoodTech use AI.

6:40 - Erik's best practises around Go-to-Market strategy.

8:20 - The public sector.

10:00 - Mistakes they did earlier with their Go-to-Market strategy.

12:00 - The best way to do outreach to Erik.

13:40 - External questions from Michael Starr at Adaptiq: "How do business leaders ensure that AI-driven decisions are explainable and understandable to stakeholders?"

15:00 - A fun fact about Erik.

15:40 - His worst mistakes ever with his business.

17:30 - A topic of Erik's choice - Sales and sales forecasting

20:45 - His superpowers as a leader.

22:30 - External questions from Gustav Boström at Z-Profil: "When it comes to implementing new ways of working internally. Most of the time, there is a certain culture in the company. You do things in some way as you’ve always done, and that can be pretty hard to change. What would be your way to get everyone onboard?"

24:30 - The worst things re. being a leader, and how to handle it.

26:15 - The top things he would tell his younger self.

26:55 - Where Matilda FoodTech will be in 5 years.

Erik Bergseth's LinkedIn: https://www.linkedin.com/in/erik-bergseth-a13b37/

Matilda FoodTech's website: https://www.matildafoodtech.com/

Music in the episode

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