41. The growth of Sales-tech - Jonas Ehne (Goava)

He's been working in sales and Sales-tech for decades.

Now he's the CEO & Founder of Goava, and we're talking about the importance of thinking "Low-tech" and putting yourself in the everyday work tasks of your customers.



1:30 - Goava's elevator pitch.

2:20 - The story of why and how Goava was founded.

05.10 - Goava's top KPIs.

08:20 - Jonas's best strategies regarding business development for a company going from startup to scaleup. (Structure, Sales, ICP, and more)

13:00 - The best way to do cold outreach according to Jonas. (A mix of multi-channel)

15:30 - A fun fact - football

16:45 - Biggest mistakes? (When he hasn't followed his instincts)

18:50 - A topic of Jonas' choice (The SaaS industry from a philosophical angle).

23:00 - External question from Rasmus Basilier at Euro Scalers: "What would you say is a very odd lesson you've learned as CEO that you think might be good for me as a leader and entrepreneur to hear?"

25:00 - Is Jonas a good leader?

25:40 - His top superpowers as a leader.

26:30 - An odd thing regarding leadership - the power of Ideas.

28:45 - The worst things about being a leader and how Jonas tackles it.

30:25 - Leadership is all about providing purpose.

31:10 - The top things he would tell his younger self.

33:40 - Where Goava will be in 5 years.

Music in the episode

Let's get started with Vaam today.

Get started today to understand how easy it is

Try Vaam for Free
No credit card required