90. How you create a positive commercial team culture - Johan Jarskog (Next)

The most important thing connected to a successful Go-to-Market strategy, how you create a positive commercial team culture!

Listen to Johan Jarskog - CEO at NEXT - in B2B SaaS CEOs.

We talk about creating a positive commercial team culture, why 50% inbound and 50% outbound is a great mix, what's the most important things in a great sales process, and much more.



1:15 - Who is Johan Jarskog?

2:15 - NEXT's elevator pitch

3:50 - The core of a great GTM-strategy: Cultivating a positive commercial team culture

12:10 - NEXT's best marketing channels

14:00 - The most important things in a great sales process

19:00 - The best way to do outreach to Johan.

20:30 - External question from Anna Borgslycka from Rekryteringsmässan Online:"In a future where you don't work at Next anymore - what would you dedicate your time to?"

22:10 - A topic of Johan's choice

26:45 - His favourite life motto.

28:00 - The top things he would tell his younger self.

Johan's company NEXT helps you manage your construction projects seamlessly with their fully cloud-based tools. Save time & money while boosting the efficiency and coordination of your team.

Read more about NEXT on: https://next-tech.com/en/

Follow Johan Jarskog on LinkedIn: https://www.linkedin.com/in/jarskog/

Music in the episode

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