63. ”The first $175M is the hardest” - Marcus Räder (Hostaway)

They say: "The first $175M is the hardest."

Marcus Räder from Hostaway surely doesn't hold back in this episode of B2B SaaS CEOs!

We discussed his worst mistakes, to save more cash yourself as a founder instead of taking money from early-staged VCs, the different stages of GTM strategy with ICP → the "exciting stuff" → the "boring stuff" → scaled strategy, don't try to be unique with your main KPIs → nail the boring and classical, and much more.



1:20 - Who is Marcus Räder?

5:00 - 5 quick ones.

6:10 - Why he and his co-founders started Hostaway.

9:30 - His worst mistakes.

16:00 - External questions from Julia Söderqvist at Returbo: "What has been the biggest lesson for you so far, from your journey with Hostaway?"

18:00 - GTM strategy deep dive

29:00 - The best way to do outreach to Marcus.

35:00 - Weaknesses as a leader.

39:30 - Why he wouldn't tell his younger self anything different.

40:30 - One of Marcus favourite life mottos.

Marcus Räder's LinkedIn: https://www.linkedin.com/in/marketingmarcus/

Hostaway's website: https://www.hostaway.com/

Music in the episode

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