89. Keep your sales process simple - Rickard Kajson (Grade)

You should just keep it simple.

Listen to Rickard Kajson - CEO at Grade - in B2B SaaS CEOs!

We talk about how you successfully scale a team, why you should create a simple GTM playbook, fail fast, and much more.



1:30 - Who is Rickard Kajson?

2:50 - Grade's elevator pitch.

3:30 - The story of Grade.

7:30 - External question from Tony Rush at Meetric: "Knowing what we know today about the impact of AI in SaaS solutions, as a leader, if you were to rewind to 2020, what is the first thing you would implement into Grade?"

9:00 - A topic of Rickard's choice: Target alining

16:30 - The core of a great GTM-strategy: Create a common playbook.

22:00 - The first 3 things Rickard would do re. the sales process if he would start a new startup.

24:00 - The best way to do outreach to Rickard.

26:00 - External question from from Carin Gunnstam at BONI: "What's your best tips for scaling the team successfully, and to keep that startup vibe and culture while dealing with the challenges of growth?"

29:00 - His favorite books: Crossing the Chasm by Geoffrey A Moore, and Great by Choice by Jim Collins.

29:45 - His favourite life motto.

30:20 - The top things he would tell his younger self.

Rickard's company Grade helps you recruit, develop, and retain employees.

Read more about Grade on: https://www.grade.com/

Follow Rickard Kajson on LinkedIn: https://www.linkedin.com/in/rickard-kajson-32576312/

Music in the episode

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