How to build a workplace where people thrive - Marcus Wennmo (Eletive)

January 9, 2024

Insights from Marcus Wennmo, CEO & Co-founder at Eletive in B2B SaaS CEOs. when he was a guest in B2B SaaS CEOs podcast.

Building Trust and Empathy

Trust and empathy stand as the cornerstones of a productive workplace. Marcus emphasizes the role of leaders in nurturing these values, ensuring team members feel genuinely supported and valued. This approach not only enhances team cohesion but also drives individual motivation.

Effective Communication

Open and honest communication is pivotal. Marcus discusses how transparent interactions within teams contribute to a healthier, more connected work environment, facilitating better problem-solving and collaboration.

Balancing Personal and Professional Development

A key aspect of a thriving workplace is the balance between personal and professional growth. Marcus highlights the importance of creating opportunities for employees to develop in both realms, thus ensuring a more fulfilled and engaged workforce.

Encouraging Healthy Competition

Healthy competition can be a powerful motivator. Marcus shares how friendly competition can drive engagement and performance, fostering a dynamic and energetic workplace atmosphere.

Learning from Mistakes

An environment that embraces mistakes as learning opportunities is critical. Marcus’s perspective on acknowledging and learning from errors fosters a culture of continuous improvement and innovation.


Marcus’s experience and strategies offer a roadmap for businesses aiming to create thriving workplaces. The key lies in building trust, fostering open communication, balancing development, encouraging healthy competition, and learning from mistakes.


Listen to the whole interview with Marcus Wennmo - CEO & Co-founder at Eletive - in B2B SaaS CEOs podcast where Marcus and Josef discussed how to build a good workplace, how to find Product-Market-Fit, not stress too much, and much more.

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