LT Ingenjörsbyrå uses Vaam to Change the Building Industry

LT Ingenjörsbyrå's challenge

We have always been a company that has been using video in our business. Early on, the power of video was acknowledged as a great way to be personal and convey information without misunderstandings. First, we used Loom for some time. After that, we used Vidyard for some time. We've jumped between the two American competitors a lot because there were always issues with things like audio.

Furthermore, more and more competitors in the form of freelancers are appearing, meaning that there is an even bigger demand to stand out and do something different.

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The solution

By the time Vaam launched, we decided to try it out - and we have not gone back to any other screen recording tool since. Vaam has really been implemented everywhere where it can replace text.

Some examples on how we have been using Vaam is:

• Educational material: Created a database with Vaams, which can be used repetitively for onboarding.
• Instruction videos: Especially effective when working with English speaking consultants as the risk of misunderstanding is even bigger. Here one can go back and re-watch, all while being guided on the screen.
• Sales material: Different templates that are recorded.

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The result

In our case, we have become much faster and more efficient. We are converting more than before, and have managed to keep our internal communication personal even with the effects of the pandemic. Worth mentioning is that we don't know exactly how effective Vaam has been in itself since we simultaneously have implemented other digital tools. What we do know for a fact though, is that we have become much more effective with video - both in sales processes and internal processes.

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"Do not be one of those who download Vaam and never use it. Just try it out and give it a shot. In order to differentiate from the fierce competition and to break through the noise, you will need to do something different. This is different.”

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