86. From 1 to more than 650 people - Niklas Hedin (Centiro)

How you scale from 1 to 650 people.

Listen to Niklas Hedin - CEO & Founder of Centiro - who has build a successful global SaaS company without external funding!

We discussed how you go from 1 to 650 people, getting to the bottom of why your customers should care about you, leadership, the best way to do outreach, and much more.

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Timeline:

1:40 - Who is Niklas Hedin?

3:00 - Centiro's elevator pitch.

5:15 - The Why behind Centiro.

9:25 - External question from a listener from Richard Coster at Tullify: "You have had a very inspiring journey. What would you say is the worst thing you've gone through as an entrepreneur? And what's the biggest lesson you've learned?"

13:45 - A topic of Niklas' choice: From 1 to 650 people.

25:50 - The core of a great GTM-strategy.

30:00 - The best way to do outreach to Niklas.

34:00 - His favorite book: Creativity, Inc. by Ed Catmull.

35:10 - Niklas' favourite life motto.

36:00 - The top things he would tell his younger self.