80. What's the journey of your ideal customer persona? - Ivan Maryasin (Monite)

What's the journey of your ideal customer persona?

Ivan Maryasin from Monite in B2B SaaS CEOs.

We discussed the importance of going through the journey of your ideal customer persona before thinking about growth, what to do when you feel imposter syndrome, why honesty towards yourself is the hardest thing about GTM, how the startup world is changing rapidly, and much more.

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Timeline:

1:30 - Who is Ivan?

2:05 - Monite's elevator pitch.

3:30 - Why he and his co-founder started Monite.

5:45 - 5 quick ones

9:00 - The most critical factors to being able to double their MRR every quarter this year.

11:20 - External question from Madeleine Arndt from Saleshub: What is the biggest threat against your company in the closest two years?"

14:00 - The worst things Ivan has gone through as an entrepreneur?

16:00 - What Ivan do when he feels the imposter syndrome

18:30 - A topic of Ivan's choice: The journey of your ideal customer persona

25:00 - Marketing: The channel that generates the most leads for Monite right now.

26:20 - The best way to do outreach to Ivan.

28:30 - How the startup world is changing rapidly.

30:15 - His book recommendations

32:15 - The top things he would tell his younger self.