Use Vaam in Emails

October 1, 2021

Sending vaams through email is a great way to stand out from the crowd and gives a higher probability that your message comes across. Did you know that click-through rates in emails are increased by 65% when there's a video?

There is a very simple way to send vaams in your emails. All you have to do is to click on the "Copy GIF" alternative when sharing and paste it into your email.

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However, you need to be aware that if you only send the GIF, the email might end up in the spam folder.

Here are some things to have in mind:

  • High image to text ratio. Include text in your email as a complement to the GIF. The reason is that if your email contains mostly images, it sends a red flag to spam scorers. Because they can't analyze images properly, they don't like them.
  • High link to text ratio. The same thing applies here. Avoid to add too many links and include more text.
  • Full URLs or URL shorteners. Full URLs (ie increases your spam score. This means that a text with an attached link ("See my vaam") will perform better than the full URL.

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