Sending vaams through email is a great way to stand out from the crowd and gives a higher probability that your message comes across. Did you know that click-through rates in emails are increased by 65% when there's a video?

There is a very simple way to send vaams in your emails. All you have to do is to click on the "Copy GIF" alternative when sharing and paste it into your email.

‍

However, you need to be aware that if you only send the GIF, the email might end up in the spam folder.

Here are some things to have in mind:

• High image to text ratio. Include text in your email as a complement to the GIF. The reason is that if your email contains mostly images, it sends a red flag to spam scorers. Because they can't analyze images properly, they don't like them.
• High link to text ratio. The same thing applies here. Avoid to add too many links and include more text.
• Full URLs or URL shorteners. Full URLs (ie https://vaam.io/share/12345) increases your spam score. This means that a text with an attached link ("See my vaam") will perform better than the full URL.

‍